“woo-woo?”
yes, we’re aware — our name might skew a little controversial for some, but hear us out.
the term woo-woo is said to have come about in the late twentieth century, originating from the sound a ghost makes; maybe you’ve heard it used in air quotes, or as slang to insult or imply that something is ‘pseudoscience.’
to be clear: the traditions of yoga & mindfulness offer us some of the oldest science known to humanity. they have been colonized, appropriated, and watered down within a “wellness industry” that profits off these ancient practices without rightful acknowledgment of lineage and tradition.
as a new generation of wellness spaces emerge built on well-being, reciprocity, inclusion, and integrity, our name is intended to be a reclamation from those who have described ancient wisdom in this way.
as stewards of these practices, we take seriously the honor and privilege of learning and passing on these healing traditions and offer our deepest reverence for the original holders of this ancient wisdom.